Notably, this year’s campaign comes with more than half-a-million-pound investment that will focus on experiential initiatives and the promotion of togetherness across the community. This year, with that ethos remaining front and centre, the brand is joining forces with leading players in the LGBTQ+ plus space Switchboard, Queer Britain and GAY TIMES, to recolour a beautiful selection of LGBT+ archive images. The commitment underlines the most powerful, yet often overlooked marketing truth of Pride namely that elevating and authentically investing in the community, must come ahead of elevating your brand. A move which led to the traditionally colourful SKITTLES packaging shift to black and white for the duration of Pride. ![]() It’s been six years since SKITTLES declared in an open later that it would ‘give the rainbow’ to the LGBT+ community in recognition of Pride month, underlining theīrands’ belief that it's the only rainbow that matters during the LGBTQ+ celebrations.
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